Imperial Coffee is proud to provide Pluck Tea, featured in many of Toronto’s finest restaurants, to your office.
Pluck Tea is a 100% Canadian tea company that sources from Ethical Tea Partnership partners, sustainably managed tea gardens, local and organically certified purveyors, and blends in small batches.
Founded in 2012 by tea sommelier and passionate connoisseur Jennifer Commins, all Pluck products are blended and packaged locally in Pluck’s small batch blending facility in downtown Toronto.
Here’s a video that tells the Pluck Tea story.
Jennifer Commmins was recently featured in a Chatelaine magazine article titled:
How the founder of Pluck Tea turned her passion into profit
Jennifer Commins built her dream business without sacrificing her financial security. Here’s what she learned.
Here’s an excerpt:
Commins launched Pluck in 2012 after noticing tea was largely overlooked by the city’s culinary scene. “When I took friends out for dinner, they’d order coffee at the end of the meal and get these lavishly presented lattes. I’d order tea and get a sad tea bag in a scratched metal pot,” she says. “I saw an opportunity to make tea that delighted the customer, instead of serving something substandard.”
A 17-year veteran of the furniture design industry and a part-time culinary student, Commins began working on Pluck as a side business on evenings and weekends. Her aim was to create a Canadian line of teas using ethically-sourced ingredients presented in sleekly designed packages. She set out to create in-demand flavour profiles using ingredients from sustainably managed and certified organic sources around the world, as well as local ingredients, like grape skins from a vineyard in Niagara, Ont. All her tea is hand-blended and packaged in Toronto.
The product took off, and soon Commins decided it was time to quit her six-figure day job as a marketing manager for a German furniture company to focus on Pluck full time. The move was a financial risk. “I started the company with $5,000 and a credit card,” she says. “My husband and I had some long talks about how to make it work.” The couple eventually decided to sell their house in the toney Beaches neighbourhood of Toronto and rent instead. “Everyone thought we were crazy, but it allowed us to free up some capital so we were able to maintain a comfortable lifestyle,” she says.